How To Blog, Part 5: Monetizing Your Blog


A series on blogging would be incomplete without at least a nod in the direction of Monetizing. It’s something most bloggers ask about at some point, it’s something many bloggers are doing right now, and it’s something that some bloggers are doing very well at.

It really is possible to turn your blog into a paid income.

But make no mistake, it will take work. It will be, for all intents and purposes, a job. It’s not fast or easy.

So how do you get from your first post to your first dollar?

It seems when it comes to monetizing your blog, there is only one constant rule:

“Traffic first.”

You can’t have a successful online income if no one is coming to your blog. You won’t attract sponsors, either. And there are some things you won’t qualify for until your blog is big enough. So first you must build. Use those principles we’ve already talked about for becoming a better blogger, attracting more readers and growing your traffic. Work it diligently. Growth, as always, does not happen overnight. It happens over time, with intentional effort and work.

Let me be honest and say that this is the stage that I am in. Really, that shouldn’t come as much of a surprise – it has only been two shorts months since I abandoned my previous blog home of 3 years to find a new home over here at Classic Housewife. The traffic – it’s growing! But by all accounts, my blog is still a baby. And so, dear readers, for this post I will act as your guide, as I lead you to the advice that I have found most helpful, most promising, from successful bloggers who already make a living by blogging.

When it comes to monetizing, not all roads lead to Rome.

While it is true that there are many ways to make an income by blogging, it is not true that all those ways will work for everyone. What works for you will vary depending on what kind of blog you have, for one thing.

But it is true that there are many roads leading to “Rome” and that at least one of them will *probably* get you there (If you’ve got the endurance and stamina for the trip and if you stop for directions.) 😉

It is ALSO true that you’re most likely to succeed in earning an income from blogging if you try several options, and get several things going for you. It is the combined effort that will provide a substantial income.

Unless you live in Italy, Rome is really, really far away.

Did I mention that the journey to monetization is going to take a lot of time and effort? If you’re considering turning your blog into a living, you need to sit down and level with yourself – how much time are you willing and/or able to invest? How long are you willing to stick with it without giving up? You also need to set realistic expectations. Don’t set yourself up for failure by starting with high expectations and then quickly burning out.

Once you decide to turn your blog into a career, you’re most likely going to have to try a lot of things, and keep trying. You’ll try some new things, get rid of some old ones. You’ll find what works for you and what doesn’t work for you. Just keep at it, and one by one, you’ll lay those bricks on the road to success.

My husband has been learning about affiliate marketing (one option for online income) for a couple years now. One by one he has tried things that didn’t work, or didn’t work for very long. Each step of the way he has taken what he’s learned and kept moving. For the last six months or so his work has been paying off. His diligence and persistence now provides a steady and rapidly growing paycheck. So you see, dear reader, I may not be in *that happy place* yet, but I know that it does exist. Not only from my husband’s success, but from many other bloggers whom I socialize with online.

It. Can. Happen.

So “they” say you can make money online – who are “they” and what can I learn from them?

Yes my readers, this is the part where I relinquish the teaching to those that are really in the know. For further reading about monetization and online incomes, I suggest the following list of recommended MUST-READ articles. Each from successful bloggers.

Next week we’ll wrap up this little series with a time of questions and answers. In other words:

What is it that y’all need help with, want to know, or don’t understand?

Leave your questions here in the comments or email them to me at Amber{at}ClassicHousewife{dot}com. I’ll get my answers ready and if I don’t know the answer – I’ll go find it for you.


If you’re just joining this series on How to Blog, you can find all the related posts here.

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Courtney @ Sister To Sister
Courtney @ Sister To Sister

Thanks again! I have wondered about this a few times! I am off to read the articles!


I am not into blogging for profit, but I am curious – most of the money made in blogging comes from advertising, right? Is that direct advertising (like people having their buttons on your site) or from running adds (like a widgit)?

Amanda’s last blog post..Gloggy Giveaways – Premade Template by Delicious Design Studio


Amanda – It’s from both and probably some affiliate marketing thrown in. Also some people sell items directly from their blog (ebooks they’ve written, for example, or blog banners and buttons.) People who’re making a living while blogging are using a variety of income sources. It’s also worthwhile to note that some people are blogging to make money and some people are trying to make money while blogging. The way you approach it will probably make a difference in results, too. Me – I’m probably going to write a post about this at some point – I enjoy blogging. I… Read more »

Tara @ Deal Seeking Mom
Tara @ Deal Seeking Mom

Thanks so much for the linky love! I hope your readers find my article useful, and I’m happy to help field any questions that may arise.


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Thanks for your article and links. I, too, enjoy blogging and initially did not think of it as a money-making scheme. Just recently though, I thought of making a few pennies that would go hand in hand with my blogging would be a good idea. Many moms particularly in the States seem to be doing that. But as you said ‘Traffic First’. I recently launched my first giveaway open worldwide, with relative success. The giveaway is an-almost-new book that I got from my bookshelf. So all I have to do is to fund the international postage. I assume beginner bloggers… Read more »